Google on Wednesday introduced two updates, Circle to Search and Multisearch in order to enhance the search experience on the search engine.
Vice President, Search at Google, Ms Elizabeth Reid, said in a statement that the two updates stemming from generative Artificial Intelligence (AI) testing aimed to make search more intuitive.
Reid said that the Google mission was to organise the world’s information and make it universally accessible and useful.
She also said that this had gone hand in hand with Google ongoing advancements in AI, which helped to better understand information in many forms, whether text, audio, images or videos.
According to her, as part of this evolution, Google has made it easier to express what one is looking for in ways that are more natural and intuitive.
‘’For instance, you can search with your voice, or you can search with your camera using Lens.
‘’And recently, Google has been testing how generative AI’s ability to understand natural language makes it possible to ask questions on Search in a more natural way.
‘’Ultimately, we envision a future where you can search any way, anywhere you want, as we enter 2024, Google is introducing two major updates that bring this vision closer to reality,’’ she said.
Reid said that Circle to Search was a new way to search anything on Android phone screen without switching apps.
She also said with simple gestures, one could select images, text or videos in whatever way that comes natural like circling, highlighting, scribbling or tapping, and find the information needed.
The vice president said that starting from today, when one points a camera or uploads a photo or screenshot, and asks a question using the Google app, the new multisearch experience would show results with AI-powered insights that go beyond just visual matches.
According to her, this gives one the ability to ask more complex questions about what one sees and quickly find and understand key information.
The AI powered search engine improves productivity, revenue, customer experience among others.